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SIAL Interfood 2025 - Full Highlights
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SIAL Interfood 2025 - Jakarta International Expo

SIAL Interfood 2025 took place from 12–15 November at JIExpo Kemayoran, bringing together more than 1,500 exhibitors from 26 countries and attracting tens of thousands of visitors from across the region. The show highlighted Indonesia’s growing influence in the global F&B industry, featuring 100 leading local SMEs alongside major international brands.

Across four days, visitors experienced a vibrant mix of live cooking and baking demonstrations, industry competitions, coffee battles, and innovation showcases. Key highlights included the La Cuisine Competition, pastry and gelato challenges, and hands-on workshops covering food safety, halal certification, and specialty culinary skills.

With its strong government and industry support, the 2025 edition reinforced SIAL Interfood’s role as a premier platform for product discovery, business networking, and culinary innovation in Southeast Asia.












PT Mastrada Booth - Guest Chefs and the best in Combination Ovens and High Speed Ovens

Convotherm and Merrychef were front and center at the Mastrada Booth, where a bevy of guest celebrity chefs, including our very own Chef Zul Dahlan showcased the best of what we have to offer through live demonstrations.

The crowd of visitors gathered in anticipation and queued up to get a taste of the different cuisines produced by our Convotherm Combi Ovens and Merrychef High Speed Ovens.






PT Santino Booth - Coffee, Pastries, CREM, Merrychef

Over down in the same hall stands the PT Santino booth, where we see our very own Chef Zul Dahlan and Eric Koh showcase the strength and speed of our Merrychef High Speed Ovens when it comes to quick heating food such as Pastries, Pasta, and many other menu items that were prepared!

To best complement what the Merrychef has to offer, CREM Coffee Machines were also in use to create the perfect cuppa to supplement. A perfect pairing of Coffee and Pastry.
















La Cuisine Competition 2025 - Showcasing the upcoming young and aspiring chefs to be!

The La Cuisine Competition 2025 delivered four days of outstanding culinary talent as chefs from across the region competed at JIExpo Kemayoran during SIAL Interfood 2025. Known as one of Indonesia’s most prestigious professional culinary competitions, this year’s edition showcased creativity, precision, and innovation across multiple categories.

For this edition, 20 Convotherm Combi Ovens were provided for competitors, giving chefs access to world-class cooking technology to create their award-winning dishes. The arena was constantly buzzing as chefs worked against the clock to craft perfectly executed plates in front of judges, industry professionals, and visitors.

With strong participation from emerging talents and seasoned professionals alike, La Cuisine 2025 reaffirmed its reputation as a key platform for culinary excellence and mentorship. The competition not only celebrated craftsmanship but also inspired the next generation of chefs, making it a standout feature of SIAL Interfood 2025.












Appreciating the Judges of the La Cuisine Competition

Following the inclusion of the La Cuisine Competition 2025 at SIAL Interfood, we hosted a special appreciation dinner for the judges who dedicated their time and expertise to the event. The evening celebrated their invaluable contributions, fostering connections between culinary professionals and recognizing the passion, precision, and commitment they brought to the competition. It was a memorable night of fine dining, camaraderie, and shared appreciation for the art of gastronomy at Hawaii Restaurant Sunter | Seafood & Chinese Food












Want a full recap of the Event that took place? Watch the full highlights below!